How to start a Start-Up

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Course Info

  • Total Lesson: 20
  • Author: KNOW Team
Price: Free
Students Enrolled: 0

How to start a Start-Up

What You Learn
  • Entrepreneurship
  • Business
  • Management

Lesson Overview

Lesson 1 – Lecture 1 - How to Start a Startup
Sam Altman, President of Y Combinator, and Dustin Moskovitz, Cofounder of Facebook, Asana, and Good Ventures, kick off the How to Start a Startup Course. Sam covers the first 2 of the 4 Key Areas: Ideas, Products, Teams and Execution; and Dustin discusses Why to Start a Startup.
Lesson 2 – Lecture 2- Team and Execution
Sam Altman talks about how Cofounder relationships are among the most important in the entire company, also how its better to pick up a rocketship ie picking up a company that already exists.
Lesson 3 – Lecture 3- Before the Start Up
Paul Graham delivers an informative (and highly amusing) talk, addressing counterintuitive parts of startups, in Lecture 3 of How to Start a Startup.
Lesson 4 – Lecture 4- Building Product, Talking to Users, and Growing
Adora cheung First talks about the importance of having a clear vision of your start up and what gap will it fill. it should be clear and conveyable in a sentence, The second thing is identifying customer segments. Ideally at the end of the day you have built a product or business that everybody in the world is using. And lastly, before you even create a product or before you put code down, you should really storyboard out the user experience of how you are going to solve the problem. And that is not just meaning the website itself, it also means how does the customer find out about you.
Lesson 5 – Lecture 5- Competion is for losers
Peter Thiel, founder of Paypal and Palantir, discusses business strategy and monopoly theory in "Competition is For Losers".
Lesson 6 – Lecture 6- Growth
Alex Schultz gives an overview of Growth for startups, speaking from a position of authority as the VP of Growth at Facebook.
Lesson 7 – Lecture 7- How to build products users love
Kevin Hale, Founder of Wufoo and Partner at Y Combinator, explains how to build products that create a passionate user base invested in your startup's success.
Lesson 8 – Lecture 8- How to get started- Doing things that
Lecture 8 features 3 speakers: Stanley Tang, Founder of Doordash, covers How to Get Started. Walker Williams, Founder of Teespring, covers Doing things that Don't Scale. Justin Kan, Founder of TwitchTV and Partner at Y Combinator, covers Press.
Lesson 9 – Lecture 9- How to Raise Money (Marc Andreessen, Ron Conway, Parker Conrad)
Sam leads a panel Q&A on Fundraising in this lecture with Marc Andreessen, Founder of Netscape and Andreessen Horowitz, Ron Conway, Founder of SV Angel, and Parker Conrad, Founder of Zenefits.
Lesson 10 – Lecture 10 - Culture (Brian Chesky, Alfred Lin)
Brian Chesky, Founder of Airbnb, and Alfred Lin, Former COO of Zappos and Partner at Sequoia Capital discuss how to build a great company culture.
Lesson 11 – Lesson 11- Hiring and Culture
Stripe and Pinterest - two companies well known for their strong cultures. The founders - John Collison, Patrick Collison, and Ben Silberman - take Q&A from Sam in part 2 of Hiring and Culture.
Lesson 12 – Lesson 12- Building for the Enterprise
Aaron Levie - founder of Box, enterprise master, Twitter comedic genius. In this lecture, he'll convince you to Build for the Enterprise.
Lesson 13 – Lecture 13- How to be a great Founder
So you've learned how to get started, how to raise money, how to build products, and how to grow. Reid Hoffman, founder of LinkedIn and Partner at Greylock Ventures, addresses many of the questions and confusions that might be cropping up - How to be a Great Founder.
Lesson 14 – Lecture 14- How to operate ?
What should the CEO be doing on a day to day basis? How do you make sure the company is moving in the right direction? Keith Rabois, Partner at Khosla Ventures and former COO of Square, tackles the nitty gritty - How to Operate. Lots of actionable takeaways from this lecture!
Lesson 15 – Lecture 15- How to manage?
You are not the only one whom your decisions impact. Ben Horowitz, founder of Andreessen Horowitz and Opsware, discusses this important management perspective that founders miss, with, of course, the gratuitous rap lyric or two sprinkled in.
Lesson 16 – Lecture 16- How to run a user interview
Building product, and talking to users. In the early stages of your startup, those are the two things you should focus on. In this lecture, Emmett Shear, Founder and CEO of and Twitch, covers the latter. What can you learn by talking to users that you can’t learn by looking at data? What questions should you ask? How can user interviews define or redefine your product goals?
Lesson 17 – Lesson 17- How to design hardware products ?
Hosain Rahman, CEO and Founder of Jawbone, covers the design process for building hardware products users love.
Lesson 18 – Lesson 18- Legal and accounting basics for startups
There's a lot that goes behind the scenes in running a startup. Getting the legal, finance (equity allocation, vesting), accounting, and other overhead right will save you a lot of pain in the long run. Kirsty Nathoo, CFO at Y Combinator, and Carolynn Levy, General Counsel at Y Combinator, cover these very important topics in this lecture.
Lesson 19 – Lesson 19- Sales and Marketing- How to talk to investers?
Three segments in this lecture: Tyler Bosmeny, founder and CEO of Clever, starts off today's lecture with an overview of the Sales Funnel, and how to get to your first $1 Million. Michael Seibel, founder of and Socialcam and Partner at Y Combinator, then goes over how to talk to investors - the pitch. Dalton Caldwell, founder of imeem and and Partner at Y Combinator, and Qasar Younis, founder of Talkbin and Partner at Y Combinator, then perform an investor meeting roleplay to give you a taste of how it actually might look behind the scenes.
Lesson 20 – Lecture 20- Later stage advice
Sam caps off the How to Start a Startup series with things you should ignore when you start, but become important a year in. Thanks for watching How to Start a Startup. Hope you learned a ton!
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