The Fast Fashion Industry
By Anum

A brief introduction to the world of fast fashion

Published in: Self, World
Date: 17 / 11 / 19

"THE AVERAGE PERSON BUYS 60 PERCENT MORE ITEMS OF CLOTHING EVERY YEAR AND KEEPS THEM FOR ABOUT HALF AS LONG AS 15 YEARS." 

Consumption has increased drastically over the past few decades. Now some of you may say, well obviously since the population has increased so much over the same period. However, the fact is our consumption has increased to an unhealthy and most importantly an unsustainable level. 

What is Fast Fashion?

It is the term used to describe clothing designs that move quickly from the catwalk to stores to capture new fashion trends whilst keeping prices affordable. See before we usually had 2 seasons when it came to the fashion world and that was spring/summer and autumn/winter. Now, we have around 52 seasons a year. This means something new every single week. This constant need for high street stores to be on trend and to give customers a 'good' price has led to severe cost cutting particularly through the production process. Most brands will outsource work to countries where wages are much lower.

"And we have these huge companies
They are going to the factory in Bangladesh,
They make an order for 1.5 million jeans
30 cents each, 50 cents each ...
How can it be ethical?"

Did you know that fashion is responsible for 92 million tonnes of waste dumped in landfills each year and that It takes a garment worker 18 months to earn what a fashion brand CEO makes on their lunch break.

So the next time you see the label Made in so-and-so or the next time you are in H&M, Zara, Primark or any other store

Have a think.

Who made it?

Can you trust this brand?

How long will this item last?

Is the price truly fair?


Anum

About the author

A RECENT GRADUATE TRYING TO FIGURE OUT LIFE, ONE STEP AT A TIME

Views
156
Shares
0
Followers
0
Stay in the , subscribe to our newsletter.