Consumption has increased drastically over the past few decades. Now some of you may say, well obviously since the population has increased so much over the same period. However, the fact is our consumption has increased to an unhealthy and most importantly an unsustainable level.
What is Fast Fashion?
It is the term used to describe clothing designs that move quickly from the catwalk to stores to capture new fashion trends whilst keeping prices affordable. See before we usually had 2 seasons when it came to the fashion world and that was spring/summer and autumn/winter. Now, we have around 52 seasons a year. This means something new every single week. This constant need for high street stores to be on trend and to give customers a 'good' price has led to severe cost cutting particularly through the production process. Most brands will outsource work to countries where wages are much lower.
Did you know that fashion is responsible for 92 million tonnes of waste dumped in landfills each year and that It takes a garment worker 18 months to earn what a fashion brand CEO makes on their lunch break.
So the next time you see the label Made in so-and-so or the next time you are in H&M, Zara, Primark or any other store
Who made it?
Can you trust this brand?
How long will this item last?